links for more information about in-game advertising

here are some links to other MBA Students blogs about in-game advertising:

Trends, challenges and implications :
http://thesellinggame.blogspot.com/2008/10/in-game-advertising-and-video-games.html

Who are the consumers you can target?
http://miguelmazablog.blogspot.com/2008/10/in-game-advertising-so-what.html