Some recommandations to make your in-game ads efficient:
- Understand the gamers: their knowledge, their expertise and their reasons for playing.
- Always look to enhance the gaming experience, not detract it. “70% of heavy gamers state that contextual ads make games more realistic.”(Nielsen Interactive Entertainment). The ads must enhance gamers to immerse further into the game.
- Brands and commercial content must be relevant to the game.
- Brands shoul feel like a natural part of the game
- don't interrupt your consumer gaming experience
- don't assume it's enough to run your outdoor or TV ads within the game
- Customization can strengthen gamers engagement with a brand: give gamers the opportunity to experience your brand virtually. EX: http://www.igaworldwide.com/advertisers/casestudies/bensherman/
- In game communication must be measurable
DON'T:
Mc Donalds and Coke in a Zombie game.......relevant?!!!!See more on recommandations:
http://www.imediaconnection.com/content/8489.asp
http://www.iabuk.net/en/1/recommendationsforadvertisers.html
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