Monday 15 September 2008

buzz marketing with parody of ads

I found on YouTube some interesting and really funny videos wich are parodies of adds.
I want to share in particular the enormous buzz marketing that has created the brand Citroën (French car manufacturer) with its serie "Robot" for the Citoën C4. The principle is always the same for the 3 ads: the Citroën C4 transforms itself in a robot.
Here are the 3 ads made by Citroën since 2004:

"Dancer":
http://www.youtube.com/watch?v=P4ckJFNkra8

"Skater"
http://www.youtube.com/watch?v=RhtGBaEOEVs&feature=related

"Runner"
http://www.youtube.com/watch?v=YPWpe4dXUfU&feature=related

Citroën has amazing results in terms of brand image after this campaign.

So now, this is a parody of the "Dancer" with and old Citroën 2CV:
http://www.youtube.com/watch?v=XXOJ28b6WIo&feature=related

And here is a parody of the Dancer made by Chevrolet (hilarious....)
http://www.youtube.com/watch?v=Iia2B0Juy4E&NR=1


And if you have a look further you will see that there are many parodies of this advertising campaign on the Internet. It has created a real buzz.

And now I'm telling you a little "teaser" for next month....a new campaign is coming for the Citroën C4 in September/October and the robot is back with a new design created by a 3D artist in Vancouver! Watch out!

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