As part of one of my courses I am taking in my MBA, I'm studying in game advertising. Well, for me who never play games and who is a complete novice I wanted to find some key factors that could give marketers and advertisers an interest in knowing more about it.
-As marketers, I am sure you have already been in this particularly difficult position of launching a marketing campain with a lower and lower budget. Advertising world is going a bit sick those days as "cost reduction" is being the mantra of most companies. So, marketers have to be more and more creative to find a effective way to advertise their product without spending a lot of money.
-TV, radio, internet, press: all those media are suffering advertising clutter. It's more and more difficult to get people attention. On the contrary, in game advertising is still in the development phase and can even give your brand total exclusivity.
-Video games is a huge industry and is expecting to grow amazingly in the coming years.
9 games were sold every second every day in 2007. (e marketer)
Youn men play 12.5 hours videogames a week compared to 9.8 hours watching TV (Nielsen Interactive entertainement)
-Video gaming offers the opportunity to connect your brand with traditionally difficult-to-reach young affluent males (18-34 years). You are now able to reach them while they are actively engaged with the medium.
Still skeptical?
Wait for the coming posts on the subject!......
TO BE CONTINUED......
http://electronlibre.info/L-in-game-advertising-ou-comment,091
(article in French about how to reduce cost in advertising in games)
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