In the trend of "customisation" of products those days, here are two examples very interersting:
Oakley custom eyewear:
http://oakley.ca/custom
design your own Oakley and buy them from 150$!
NikeiD
http://nikeid.nike.com/nikeid/?sitesrc=FRLP#home
design your own Nike and buy them from 95$!
Not only those interactive outlets add sales to the brands but it is an amazing source of information about customers preferences. In my opinion, this represents a new genaration for marketing. Customers are now designing, creating their own product. Interactive, virtual outlets offer amazing opportunities for brands which have enough money to support the huge logistics behind it.
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